SPEAKER
Camel Lights Cigarettes.
OCCASION
OCCASION
A placement ad for Camel Lights in the 1980's. Possibly a poster or magazine advertisement.
AUDIENCE
1980's alpha male, or those who wish to be the alpha male. It is saying that if you want to be a man, this is what a man does. It takes a broad audience, males as a whole, and tries to entice them to be like the advertisement.
PURPOSE
AUDIENCE
1980's alpha male, or those who wish to be the alpha male. It is saying that if you want to be a man, this is what a man does. It takes a broad audience, males as a whole, and tries to entice them to be like the advertisement.
PURPOSE
To make males buy and smoke cigarettes to be like "the man."
SUBJECT
Camel infers that smoking will make you look like a "man."
TONE
Condescending in a sense, direct with a bit of subliminal messaging. Natural colors, for the nature man.
I'm sure that this ad was successful, every young male adult wants to be "the man." The 1980's was a time when manly men dominated the big screens and culture media. This ad went along with the times to capitalize upon the market.
SPEAKER
Nintendo
OCCASION
The "new generation" of games is out and challenging people.
AUDIENCE
Young adults that want to be challenged by ground breaking video games.
PURPOSE
PURPOSE
To advertise the "new generation" of video games and entice people to buy them.
SUBJECT
Nintendo is presenting a challenge to those who want to take on the endless challenges of the super mario game.
TONE
Epic, upbeat, early 1990's feel with the music. The word "EXTREME" feels like it needs to be shouted throughout.
This ad was successful, I remember seeing this at a young age and wanting a nintendo myself. The kids in the video seem to have so much fun and who doesn't want to have fun?
SPEAKER
Anti-smoking ad.
OCCASION
When smoking hazards became a big deal and there was a movement to help those to quit. Roughly around 2005.
AUDIENCE
Anyone that smokes, even those who do not smoke probably couldn't help by notice.
PURPOSE
To make smokers quit smoking.
SUBJECT
Smoking kills and makes you look gross.
TONE
Informal, a bit of a parent-child feel to it. Shock value was wanted.
There is no way that this ad was not successful in raising awareness.
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| Cat related Advertisement to relate to the topic and show again why cats suck. Hair. Hair everywhere. |
The Camel add is really trying to drive home the Alpha Male feeling like you said. With his rugged surroundings, for some reason ads like those seem to compel people despite what they see in real life. I remember as a kid my dad smoked Camels and would keep the 'camel cash' tickets to get things like playing cards or tents...your health in exchange for a tent.. odd world.
ReplyDeleteI like how you picked up on the coloring in the Camel ad. Although we may think the overtness of this ad makes it condescending, Camel probably thought their target audience wouldn't pick it up.
ReplyDelete