Blog Your Business To The Bank

Blogging For Your Business, Good Or Bad?
My teachers have always told me that there are no stupid questions. Well, the line above this is one that breaks that rule. Blogging is not only good for business; it can be the crack in the wall that breaks you through the other side. Now, I must object to my last statement, at least for the effort to say that, as long as you do it right. 


There is an Irish Proverb that states: 

"Everyone is wise, until he speaks"

Don't Be This Guy.
Feet Stink. Keep Them Out Of Your Mouth. 

Make Them Remember You
Blogging is the new way to connect with multiple consumers faster and more efficiently. You are not only selling products. Sometimes the only thing that needs to be sold is the knowledge that people remember your name, branding. When someone says your company's name, whether they have your product in their home, pocket, or not at all, you want to be associated with The Best Of The Best Of The Best. (Warning: Humorous Link)


The best thing about a blog for a business is that it will associate a face with the company instead of a logo. This face needs to be professional, intellectual, wholesome, and at times even witty. If treated right, your blog (your company's face) will be seen as knowledgeable, entertaining, known for raising awareness of interesting topics, humorous, and of course, trustworthy.*

*You May Never Be This Interesting.

Let's Get To The Statistics

According to royal.pingdom.com there were 152 million blogs on the internet at the end of 2010. WordPress.com's statistics page claims 699,780,829 page views for the week of January 8, 2012. WordPress has slightly smaller than half of all blogs. So roughly 1.4 billion views per week for all blogs. If this doesn't prove that blogging, let's look at these numbers from July 2011

• CNN/HLN had 101.12 million viewers
• CNBC had 98.62 million viewers
• FNC had 99.15 million viewers
• MSNBC had 95.72 million viewers
• Fox Business had 58.15 million viewers

Your blog, granted as long as people follow it, can possibly compete with these numbers!

Benefits Of Blogging

Financially speaking, the best thing about blogging for a company is that it is free. Experts agree that it is the best free advertising tool out there. You can also respond to your client's questions or comments individually, therefore knocking down the wall between the business face and your potential clients. 

This also lets clients communicate with other clients. If your product is good, you will be the gossip of the internet and then the sky will be past tense because your limit will be limitless. 

Suggestions For The New Business Blogs

While the list of suggestions can go On And On, I have put together a list of 5 crucial suggestions for you to follow when creating a blog for your business.

• Envision the future of your industry by extrapolation the current developments.
• Write down a code of ethics for you blog and your business as a whole.
• Keep your clientele as broad as it can possibly go, you always want to expand!
• Use humor and personality to bring life to your blog.
• Reach out to your clients, well because you are doing this for your clients.

There are hundreds of articles on the internet with tips and suggestions on how to create a blog for your business, do not take this list as the only 5, or even the top 5 suggestions! Go forth and investigate!

If I could add a sixth suggestion, it would be to be awesome!

Let's Turn The Tables

This head of mine is full of ideas, and I shall keep the best ones to myself. But let's indulge in possibilities for a business blog for myself and my company range from the new software or mediums for design, to the best from around the web in the art of design. Hopefully one day I will also be selling this software or creating the art that is the best, but small steps for my limitless journey. 

One of my personal favorite quotes is "Those who cannot learn from history are doomed to repeat it." from philosopher, essayist, poet, and novelist, George Santayana. Remember that you are now mass-communicating. Be thankful that we now have these tools such as blogs. I will leave you this week with a clip from a loved movie of mine about how we would have to communicate if the internet was not here. A Scene From O Brother, Where Art Thou?

Until next time, your friendly neighborhood dreamer, Nick Stamper